In the dynamic world of live streaming, Verrexito set out on a remarkable journey to craft a brand that would captivate audiences in a whole new way. By infusing his identity with a combination of rebellion, rock vibes, and a touch of sweetness, this growing colombian streamer found the secret to his autheticity.
The world of live streaming is a fast paced one, brands ofter undergo transformations to stay relevant, attract new audiences and make their current ones more loyal. Although Verrexito streams started as a hobby his dream is to be a full-time streamer, and to do so he understood he needed a full brand identity and strategy to differentiate from it's competition.
Verrexito brand revolves around being authentic and versatile. He embraces his unconventional personality of a rebel with a sweet touch fearlessly incorporating rock vibes and dark content while showcasing moments of lightheartedness and sweetness. This fusion of contrasting elements sets him apart from a wide range of streamers.
Verrexito's visual identity aims to help him clearly convey his personality. Starting by it's logo we closely worked with Verrex to develop a new character sidekick called "Sammy" to join the streams, mod his audience and share messages through his communication.
Besides giving "Sami" a cute-hardcore personality, a cohesive visual language that mixes the brand values was needed to make Verrexito's channel stand out. The brand's color pallete and typeface aimed to stand out by using a high contrast of reds, blacks and whites as well as a rough font . Although this side of the brand goes deeper into the "hardcore" side of the brand's personality it helps brand to clearly communicate while being different and attractive.
We've developed a wide range of assets that will help Verrex connect with their audience. Overlays, emojis and icons were designed to help the channel connect with it's audience in a fun and authentic way.