Chaquiñán Urbano

Chaquiñan Urbano is an eco-friendly mobility app developed by WWF, empowering users with real-time updates on city transportation. Plan sustainable routes, report incidents, and foster greener urban commuting.

Services Provided
Brand Strategy
Visual Identity

Why they did a rebrand

A recognizable brand was crucial for Chaquiñan Urbano to build trust and credibility. It distinguishes them in the market, fosters user engagement, and communicates their commitment to eco-friendly urban mobility, boosting brand loyalty and attracting more users.

Brand Strategy

Unlike other apps in the market, Chaquiñan Urbano prioritizes the needs of pedestrians and cyclists, catering to sustainable urban mobility. Acting as a vital link between the government and citizens, the app allows users to report city-related needs or incidents promptly, ensuring an effective channel for problem-solving. With its unique focus on user empowerment, Chaquiñan Urbano emerges as a game-changer, promoting a more inclusive and citizen-centric approach to city transportation and safety.

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Verbal Identity

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Logo

The logo of Chaquiñan Urbano draws inspiration from streets and roundabouts, creatively symbolizing urban traffic solutions. Its friendly and simple design effectively captures the essence of city mobility. Beyond aesthetics, the logo cleverly doubles as a brand character, imbuing the app with a friendly and approachable demeanor, setting it apart from competitors lacking such personality. This unique branding approach enhances Chaquiñan Urbano's appeal, making it more relatable and engaging for users seeking a personable urban mobility experience.

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Visual Language

Chaquiñan Urbano adopts a vibrant color palette, celebrating the uniqueness of each city with a nod to diversity, culture, and city blocks. The colors serve a functional purpose, conveying various message urgencies in the app's user experience, from alerts to status updates. Maven Pro, the chosen font, contributes to the brand's modern, technologic appearance while ensuring that the colors and brand character remain prominent. This thoughtful branding approach not only enhances the app's visual appeal but also creates a memorable and cohesive identity, reinforcing its commitment to modern, user-centric urban mobility solutions.

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Brand Support

Chaquiñan Urbano introduced a character inspired by roundabouts, serving as a friendly and effective communicator for the brand. This character not only adds a playful touch but also plays a practical role in conveying notifications. Its presence enhances the app's approachability, making interactions more engaging and memorable for users, thus setting Chaquiñan Urbano apart as a brand that values both functionality and user experience.

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Redefining urban mobility with vibrant branding, a roundabout-inspired character, and seamless citizen-government connectivity. Promoting greener, safer cities through innovative design.

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