Rooted with family tradition and passion for artisanal baking, this Quito-based brand has grown into a beloved bakery. Offering quality products, warm service, and now, a delightful café experience, they unite customers in unforgettable moments. With love and dedication, one loaf at a time, Anis Pan continues to flourish.
Anis Pan faced a challenge with their diverse logos on packaging, stores, and apparel. Eager to differentiate themselves from competitors, they recognized their brand lacked impact and significance. With no guiding strategy, they felt the need for a transformation. Seeking to expand their business and reach a new demographic, they embarked on a journey to redefine their brand. Embracing the essence of their artisanal roots and the warmth of their service, they crafted a unified, expressive identity that resonated with customers.
Anis Pan leveraged a strategic brand approach, drawing on their rich history and cherished values as a source of strength. Proudly presented as a family business, they endeared themselves to the audience, fostering a reachable, relatable, and friendly image. Unlike competitors adopting elite stances, Anis Pan's warm appeal created lasting connections, making them stand out in the industry.
Anis Pan underwent a brand redesign with a focus on scalability and recognition. The logo embraced a consistent geometric look, ensuring clarity across different sizes. The font was updated to a bold, sans serif style, striking the perfect balance between stability and legibility. Size proportions were meticulously adjusted for a cohesive and harmonious brand presentation. To enhance adaptability, various lockup options were developed, guaranteeing seamless integration in diverse layouts. The result is a modern, dynamic brand identity that maintains its essence while making a strong and consistent impact in every context.
Anis Pan embraced a vibrant brand system that celebrated the richness of its culture and legacy. While retaining the main vibrant red color, a delightful palette of blue, orange, and brown hues was introduced, infusing the brand with joy and vivacity. Clarika Pro Grotesque became the primary font, allowing the brand's message to shine clearly while leaving ample space for the spotlight to rest on the logo, colors, and products. This thoughtfully crafted visual identity captures the essence of Anis Pan, engaging customers with its lively and colorful presentation, and sharing its passion for baking with a clear, captivating message.
Embracing a natural aesthetic, leaves and other organic illustrations complemented the style, harmonizing with their commitment to quality and tradition. This distinctive visual language further strengthens Anis Pan's identity, communicating their dedication to the art of baking with clarity and artistic finesse.